E-Commerce — HVAC Business

Back in the 80's, the decade of excess, we were told that "Greed is good" and most everyone liked Donald Trump - or at least he didn't receive the same public vitriol he is today.  His first New York Times Bestseller - The Art of the Deal - came out when I was a kid and I remember one part sticking out.  A commerical building he was constructing, with rooms, the bathrooms, stairwells, offices, restrooms, was going to have +/- 1,500 doors.  If he put two $10 hinges per door, instead of three, he'd save $15,000 on that what small detail. The same advice comes from all sorts of...

If you enter air conditioning contractor into Google, you get over 69 million results in .58 seconds.  How do you differentiate yourself and get more attention than your competitors?  Without breaking the bank there are a minimum number of items that you should at least make sure you've taken care of. 1.  I am always surprised at the number of "companies" that don't have webpages.  It's 2015!  A search for "cheap website" yields a whopping 373,000,000 results.  I think that Wix.com has a great system, they have a ton of really good looking templates and are adding new abilities all...